Email and Communication Activities
Covering the sending of unsolicited email messages, including the sending of ‘junk mail” or other advertising material to individuals who did not specifically request such material (email spam).
MASS EMAIL POLICY
1. Scope: The purpose of this policy is to articulate www.cuttingedgenola.com position involving mass email (sometimes called “bulk email”) to distribute official and commercial messages. Mass email is any unsolicited electronic mailing sent to the entire cuttingedgenola.com community or to subgroups. This policy desires to reduce the impact on the recipient receiving unwanted and unrequested email messages.
2. Policy: A federal law known as the “Controlling the Assault of Non-Solicited Pornography and Marketing (CAN-SPAM) Act of 2003” provides some relief from the ever-increasing amount of spam email that we all receive. The law requires different policies and procedures for official and commercial messages.
Official messages are alerts to the cuttingedgeedge.com community concerning substantial changes in governance, policy, or practice; etc. Shared interest messages do not include messages of commercial interest (see Commercial Messages for further explanation). Official messages may include an official survey. Since official messages relate to employment or transactional relationship and are non-commercial in nature, they are exempt from the decline (opt out) provision in the CAN-SPAM Act of 2003. Cuttingedgenola.com has the right to expect that official communications will be received and read in a timely fashion. To facilitate official communications, cuttingedgenola.com will maintain the following mass email address groups: Registrants, Speakers, Performing Artists and Request for Information
Mass emails to these address groups are restricted to official communications
The following guidelines will ensure that mass email groups remain a reliable means to disseminate official communications for cuttingedgenola.com and still respect the consensus that unnecessary email is unwelcome.
The information conveyed should contain significant news value. News that impacts a large number of people and will have a significant impact on the cuttingedgenola.com community may be appropriate for mass distribution.
The message must be targeted. Avoid automatically sending to everyone on the cutingedgnola.com community and plan ahead in order to limit requests for mass email distribution.
The message must be properly formatted.
The word “Official” must be in the subject line of the email to denote that the mass email is exempt from the decline (opt out) provision in the CAN-SPAM Act of 2003. For example, “Official — Registration Instructions, August 30, 2012”
Include contact information in the message of the email. For example, “For more information, please contact…”
Messages should be clear and concise and be no more than two pages. Make additional information available via a web link in the text of the email.
The message must have a web link to the Mass Email Policy of the cutingedgnola.com
Commercial messages that offer or promote products and service are specifically covered by the CANSPAM Act of 2003. The Act requires the sender to provide recipients with a clear and conspicuous opportunity to decline (opt-out) to receive further commercial messages. Examples of commercial messages include events (e.g., play, movie, or athletic event) where there is a charge for admittance, email sent to prospective attendees, offers to sell just about anything, promotions for commercial products, etc.
Not all cuttingedgenola.com messages are commercial in nature; however, for those that are, the following guidelines will be followed in accordance with the CAN-SPAM Act of 2003:
Provide recipients with a clear and conspicuous opportunity to decline (opt-out) to receive further commercial messages. The following verbiage will be included at the bottom of the message: “This message is considered a commercial message. You have the option of opting out of receiving commercial messages from cuttingedgenola.com. If you elect to do so, simply respond to this email and cuttingedgenola.com will remove your email address from our master list and maintain your name on a “do not send” list.www.cuttingedgenola.com, 1524 N. Claiborne Avenue, New Orleans, LA 70116.”
Include a fully functional and clearly displayed return email address or other Internet-based mechanism to comply with the opt-out option described above.
If the email message is unsolicited (exchange not initiated by the recipient) you must clearly indicate that it is an advertisement or solicitation. Include the word “Advertisement” or “Solicitation” in the subject line as appropriate.
Subject lines and headers must be accurate. This applies to all email.
The “from” line must be accurate. No anonymous, fictitious, or misleading addresses are permitted