Derrick D. Thomas-McKinney

L.O.U.D. 's Founder & CEO, Derrick D. Thomas-McKinney, began his career in the music industry at the young age of twenty when he got the opportunity to work with FUBU as their Regional Marketing Rep. From there, McKinney’s talent for strategic marketing led him to consult with labels such as J Records and Interscope Records, as well as fashion lines like Akademiks Clothing and Makavelli Branded. In 2005, he became the National Marketing Director for Headgear Sportswear. During his tenure at Headgear, the company had grown from 8 million dollars a year to 22 million in three years. McKinney also served as the A&R/Marketing Director for RND Distribution, overseeing new releases and securing relationships with national retail outlets & music buyers across the country. Additionally, Mr. McKinney has worked alongside many reputable artists to enhance their projects. He was instrumental in the 2016 release of the Iconic R&B super star R.Kelly’s album, Black Panties. He created the marketing strategy, social media blueprint, tour marketing, and record servicing for the album leading to the project being RIAA Certified Gold. Multi-Platinum, award-winning producer London On The Track secured the digital marketing & social media services of Mr. McKinney for his critically acclaimed release Whatever You On, #WYO, feat. TY$, YG, Young Thug, and Jeremih. The single quickly spread and has become another hit for London On The Track, and for Derrick McKinney. Under the leadership of Mr. McKinney, recording artist and producer T!M NED has seen successful song placements with CSI NY, Love & Hip-hop ATL, Nipsey Hussle, R.Kelly, and a host of thriving indy artists. T!M has successfully released multiple singles, an EP, and is set for an international tour heading to Japan, & the UK. L.O.U.D. Muzik is also developing the singer/rapper/songwriter Khody Blake who is rapidly gaining popularity online and in the Houston music scene. We’ve also added R&B/Hip-hop/Pop artist Skyrah Bliss. The Label is also managing the careers of platinum selling “free-style king” Lil Flip & iconic Southern Rap Legend Z-Ro whose 20-year successful sales history and proven track record for making hits has the southern rap industry in a chokehold and doesn’t plan on letting up anytime soon. Most recently, Mr.McKinney was chosen by Black Enterprise as one of the top 100 Men of Color in the country for their Modern Men of Color campaign. The most recent L.O.U.D. acquisition, Grammy Nominated, award-winning R&B recording artist Bobby V has opened the label up to an even larger global audience and will be another successful release under the guidance of Derrick McKinney.